Vesta Healthcare Partners undertook a comprehensive market assessment for a Healthcare Systems company established in 2014 to provide affordable treatment of cardiovascular diseases in Nigeria, using international standards. The client was looking to expand current operations by establishing a world class, internationally-accredited, patient-focused and commercially viable Heart and Vascular Centre in the southwestern region of Nigeria.
Over an 8-month period, we performed Market Assessment to guide entry into the target market, using primary and secondary research to analyze the healthcare environment, market trends, entry barriers, competition, risks and opportunities against the backdrop of the resources and constraints of the client.
We also helped the client identify a suitable building site and determine cost estimates for construction and equipment supply to get the facility up and running within a considerable period.